A poster is any piece of printed paper designed to be
attached to a wall
or vertical surface. Typically posters include both textual and
graphic
elements, although a poster may be either wholly graphical or wholly text.
The function of poster
Posters may be used for many purposes. They are a
frequent tool of advertisers (particularly of events, musicians and
films), propagandists,
protestors and
other groups trying to communicate a message.
The characteristic of the poster:
- Using
a simple statement
- There
are some pictures that can describe the content of the message of the
poster
- It
made a simple depend on the theme.
Example:
Theme: Drug Theme:
Education
A banner is a flag or other piece of
cloth bearing a symbol, logo, slogan or other message. Banner-making
is an ancient craft.
The characteristic of
banner:
o
There are picture as a
symbol or logo of the community
o
Usually it made in a flag
or a cloth
o
There any statement as the
slogan that show the event
Banner as a symbol or logo :
Banner as a advertisement message or a slogan :
A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
The characteristic of pamphlet :
- There
are more detail about the information
- Usually
it made from a piece of paper
- It
shows the message about something completely.
Example of pamphlet:
WHAT IS A BROCHURE?
A brochure is a single or multi page folded paper used to
sell a company’s products or services.
This piece of paper can be folded several times to create
separate pages, or are several pages stapled together. The term “booklet” is
sometimes used when referring to a brochure. While it can look similar to a
pamphlet, the important thing to remember is brochures are more commonly used
for advertising multiple products or services for a company. Brochures
typically contain more images than words. Some common uses for brochures
include introducing a new product line or detailing service offerings to be sent
out to new customers.
An overview of brochures:
· Advertising
products/services
· Sometimes
binded
· Multiple
pages
Example of Brochure :
WHAT’S
THE DIFFERENCE BETWEEN BROCHURES AND PAMPHLETS?
These two print marketing materials seem very similar
after you lay out their definitions. The most important difference is the
subject matter. Pamphlets are used for non-commercial promotion, while
brochures are used to advertise products and services. Brochures also typically
have more pages and images. Pamphlets can have multiple pages, but are
generally contain fewer pages and more words than images to inform the reader.
However, these two are used interchangeably or together depending on your
marketing needs.
WHAT ISN’T A
PAMPHLET OR BROCHURE?
While pamphlets and flyers are very similar types of
marketing materials, there are several other types that should not be confused
with pamphlets or brochures.
FLYERS
Flyers are typically a single, one-sided page design that
offers information on a single event or announcement. Flyers are smaller scale
than pamphlets or brochures and contain fewer words. Flyers are generally a
cheap way to quickly get information about an announcement to a large audience.
While they are cheap, they are generally less effective for products and
services because people will generally spend less time reviewing the
information in a flyer when compared to a pamphlet or a brochure.
MAGAZINES
A magazine is a periodical publication that is printed on
a glossy paper and is several pages long. Magazines typically cover one subject
in length and feature products, services, and other advertisements throughout.
They also have a mix of articles that vary in word count and images. Generally,
magazines are printed in color and vary in size and page length. Magazines are
much more detailed than brochures or pamphlets. However, if you are looking to
print a magazine, Modern Litho is recognized as one of the top 20 publications
and magazine printing services by Publishing Executive.
NEWSLETTERS
A newsletter is a publication that is distributed on a
set time frame about one main topic or company to its subscribers. Companies
use newsletters to send subscribers new company, product, and service
information. They are likely to distribute to customers or internally at a
company, to parents at schools, or within a community. They can have a
newspaper format but are a single page or a few pages long. Newsletters are
used for communicating ongoing information, but can sometimes be the same
length as a brochure or pamphlet.
HOW TO DISTRIBUTE
PAMPHLETS AND BROCHURES
The easiest way to distribute a pamphlet or brochure is
to set them out on a table or at the checkout counter at a store location. If
you’ve been speaking with a customer about a particular product or service,
this is also a great opportunity to hand them a brochure or pamphlet for more
information. When it comes to communicating political information in a
pamphlet, sometimes door to door or mail is the best way to distribute. When
communicating product line information in a brochure, you can always mail them
out to the appropriate customers or include them in a bag or with a receipt
upon completing an order. If your business is done mostly online, emailing an
electronic copy or mailing a physical copy will be your best bet. Collecting
customer information, such as email and physical addresses, will help when
distributing brochures or pamphlets.
Another way to distribute brochures and pamphlets is to
have a rack set up at your store location. A helpful tip is to organize your
brochures and pamphlets by product or subject matter to make it easier for the
customer to find the information they’re looking for. This allows the customer
to get the information they need and be on their way. Make sure to restock your
rack or front counter frequently update the brochure or pamphlet when there are
new products or fresher information.
Sources :
1. http://www.modernlitho.com/pamphlets-vs-brochures/
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